It all began with a coquí frog… and a simple Facebook page.
In 2011, while visiting his sister in Fort Collins, Colorado, far from Puerto Rico and feeling deeply homesick, Alberto Díaz found himself longing for a connection to his roots. In that moment, guided by memory and emotion, he created a Facebook page to share Puerto Rican culture—especially sayings, the wisdom of a people carried through generations.
That page was Coquí Andariego.
What began as a personal escape soon became something more. As the page began to grow, it sparked a realization: there was a need to help others build their presence online. Inspired by that first creation, Alberto began designing professional Facebook pages for businesses in Colorado—marking the beginning of his journey in digital creation.
From that moment, Alboris Web Design was born.
By the end of 2011, the journey moved to Florida, where this work continued to grow. But life had other plans.
As a member of the United States Army Reserve, Alberto was called back to Puerto Rico in preparation for deployment to Afghanistan. Training began—but during military exercises, a serious leg injury changed everything.
What was meant to be a mission overseas became a fight at home.
He remained in Puerto Rico for treatment, working to regain mobility. The injury was severe, and ultimately led to a medical discharge through a military board.
At that moment, life could have taken a very different path.
Instead, it became a turning point.
After being discharged from the Army, Alberto made the decision to move back to Florida—this time with a renewed sense of purpose. There, he continued building professional Facebook pages for businesses, while also dedicating himself to growing and sharing the character that had quietly been with him through it all: Coquí Andariego.
What began as a simple creative outlet became something deeper.
Coquí Andariego and the creation of Facebook pages were no longer just projects—they became therapy. A way to heal, to rebuild, and to rediscover purpose through creativity.
In 2013, that healing took form.
Coquí Andariego came to life—not just as a page, but as a character. A symbol of culture, resilience, and storytelling.
Then, in 2015, came a defining moment.
Andariego Studios was born.
With that step, Alberto made a bold decision—he stepped away from creating commercial pages for businesses and dedicated himself fully to his own creative vision. It was no longer just about building for others. It was about building something of his own.
From that moment forward, everything began to align with purpose.
In 2019, another passion found its place. Wheeled Stories launched as a YouTube series dedicated to the stories behind cars and their owners—blending storytelling with automotive culture.
In 2020, the journey expanded even further.
GO Jamping was created—an apparel line inspired by Jeep culture, camping, and the outdoor lifestyle. It was built for those who live for the trail, the mud, and the freedom of adventure.
Just a few months later, that same spirit evolved into something greater.
Andargos was introduced as a premium activewear brand—refined, purposeful, and inspired by movement, exploration, and the connection between nature and lifestyle.
In 2025, Coquí Andariego reached a new milestone—entering the world of books, bringing Puerto Rican culture and storytelling to new generations.
And in 2026, everything came together.
Diasan Studios was born—a name rooted in family, formed from Alberto’s last names, and built as a home for every story, brand, and idea created along the way.
Today, Diasan Studios is more than a creative studio.
It is a story of resilience. Of culture. Of healing through creativity. Of choosing passion over comfort. Of turning life’s unexpected paths into purpose.
A place where stories are not only created—but lived.
And through it all, one truth remains:
It all began with a coquí frog.
DIASAN Studios